On their second lockdown anniversary, MullenLowe Group UK’s Lucy Taylor explains how the pandemic has presented a much-needed opportunity to reset the pitch process and bring some soul back to the industry.
The D&AD chairman places the blame for adland's long-hours culture at the door of marketers.
The long hours culture is created by things that are both in and out of an agency’s control. Here are some suggestions of what they can change.
Can flexible working ever work in an industry historically beset by presenteeism?
A culture that burns out employees is never good for business.
Brand roles are often fêted as the ideal escape from the long hours, low pay and minimal influence that agency life can involve. But moving can be hard—and new roles are not always what they're cracked up to be.
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