In a newly uncovered scheme, fraudsters reeled in mobile users with selfie editing apps, used their devices to call up fraudulent ads, and made it nearly impossible to delete the apps.
EXCLUSIVE: Active ad fraud scheme is biggest witnessed in connected TV to date—and could involve some dodgy publishers.
Tamer Hassan was the lynchpin of a global operation to bring down two of the largest and most sophisticated digital ad-fraud operations in history. In an interview with Campaign, he reveals the inner workings of the ever-evolving threat and how to fight it.
SINGAPORE - TubeMogul has announced a new refund programme to offer added reassurance to clients concerned about advertising fraud.
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