Cybersecurity firm said in October that its name perpetuated a toxic association of good and bad with colour and race, and has chosen a new name that "more authentically represents its values."
A collection of hundreds of fraudulent Android apps that were very popular in Asia made ads appear as though they came from major platforms like YouTube to siphon away ad dollars.
Co-founder says the corporate challenge of changing a brand name "is nothing compared to the experience of sustained and systemic racism against Black people".
In a newly uncovered scheme, fraudsters reeled in mobile users with selfie editing apps, used their devices to call up fraudulent ads, and made it nearly impossible to delete the apps.
EXCLUSIVE: Active ad fraud scheme is biggest witnessed in connected TV to date—and could involve some dodgy publishers.
Tamer Hassan was the lynchpin of a global operation to bring down two of the largest and most sophisticated digital ad-fraud operations in history. In an interview with Campaign, he reveals the inner workings of the ever-evolving threat and how to fight it.
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