Watch the film conceptualised by Leo Burnett India here
The brand is hoping to reduce the number of girls that drop out of school each year when they get their period.
Event sets new precedent for creative digital campaigns in China.
Procter & Gamble (P&G), in collaboration with the Hong Kong Cancer Fund, has launched 'P&G 6 Min Protects a Life', a campaign that encourages Hong Kong women to pay closer attention to their health, have regular check-ups and seek early treatment if cancer is diagnosed.
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