Oct 23, 2017
Tip sheet: 5 ways to improve ecommerce average order value
Research shows companies that invest in retention marketing to reward customer loyalty and increase customer lifetime value are poised for long-run success.
Jan 7, 2013
OPINION: Drivers of change and the advertising company of the future
Saurabh Sharma, planning partner at Ogilvy & Mather Beijing, documents three changes in marketing communications that he has witnessed since he started his advertising career almost twelve years back, almost equally divided between India and China.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins