Oct 23, 2017

Tip sheet: 5 ways to improve ecommerce average order value

Research shows companies that invest in retention marketing to reward customer loyalty and increase customer lifetime value are poised for long-run success.

Jan 7, 2013

OPINION: Drivers of change and the advertising company of the future

Saurabh Sharma, planning partner at Ogilvy & Mather Beijing, documents three changes in marketing communications that he has witnessed since he started his advertising career almost twelve years back, almost equally divided between India and China.