Apr 17, 2018

Beyond time: How watch brands are adapting to survive

SECTOR STUDY: An industry that prizes tradition is learning that it must innovate to stay alive, but extinction looks near for brands without a clear proposition.

May 30, 2014

Citizen Watches awards McCann Shanghai creative duties

SHANGHAI - McCann's client portfolio now includes Japanese watch brand Citizen after it won a pitch that was called in late February.

Aug 26, 2013

Times are changing for luxury watch brands

SECTOR STUDY: Evolving tastes and a government crackdown on extravagance have ended the Swiss watch joyride in China. What can local and foreign brands do to build loyalty.