walgreens boots alliance

WPP's Mark Read and WBA's Aron Radelet: Behind the scenes of the $600 million pitch
Mar 9, 2021
Steve Barrett

WPP's Mark Read and WBA's Aron Radelet: Behind the scenes of the $600 million pitch

The CEO of the world’s largest marketing services holding company and CCO of the world’s largest pharmacy unpick one of last year’s biggest pitches.

Two agency groups face off in Walgreens Boots Alliance global review
Sep 18, 2020
Gideon Spanier

Two agency groups face off in Walgreens Boots Alliance global review

Race hots up for US pharmacy giant's integrated account.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Baidu PR head apologises after backlash sparked by controversial videos

1 Baidu PR head apologises after backlash sparked by controversial videos

'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

2 'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

The changing face of political ad campaigns in India

3 The changing face of political ad campaigns in India

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

4 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Pepsi unveils new logo and identity; colours 120 markets in electric blue

5 Pepsi unveils new logo and identity; colours 120 markets in electric blue

Apple's 'Crush' ad elicits backlash from marketing and PR pros

6 Apple's 'Crush' ad elicits backlash from marketing and PR pros

Move and win roundup: Week of May 6, 2024

7 Move and win roundup: Week of May 6, 2024

Baidu PR head departs company following controversial videos

8 Baidu PR head departs company following controversial videos

Is there a place for 'fake OOH' ads in the industry?

9 Is there a place for 'fake OOH' ads in the industry?

‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

10 ‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real