SHANGHAI and BEIJING - The Brand Union has appointed Malaysia-Chinese creative veteran Juan Tan as creative director, China. He will spearhead both of its Beijing and Shanghai offices.
Softly spoken Prasad Narasimhan, the chief marketing officer at Virgin Mobile India, knew that with a host of telecom players already slugging it out in the country, his brand would have to take an eye-turning, hatke (meaning 'different' in Hindi) route.
SHANGHAI - India's Bates 141 and Virgin Mobile are due to present the award-winning case study tracking Virgin Mobile's path into the country's youth market at this year's Asian Marketing Effectiveness (AME) Festival held on 24 & 25 March in Shanghai.
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