virgin mobile

Jun 28, 2011

Juan Tan spearheads creative team for The Brand Union China

SHANGHAI and BEIJING - The Brand Union has appointed Malaysia-Chinese creative veteran Juan Tan as creative director, China. He will spearhead both of its Beijing and Shanghai offices.

Apr 13, 2010

Profile: Virgin Mobile's Prasad Narasimhan talks to young chatterers in India

Softly spoken Prasad Narasimhan, the chief marketing officer at Virgin Mobile India, knew that with a host of telecom players already slugging it out in the country, his brand would have to take an eye-turning, hatke (meaning 'different' in Hindi) route.

Feb 17, 2010

AME: Bates & Virgin Mobile on building a youth brand in India

SHANGHAI - India's Bates 141 and Virgin Mobile are due to present the award-winning case study tracking Virgin Mobile's path into the country's youth market at this year's Asian Marketing Effectiveness (AME) Festival held on 24 & 25 March in Shanghai.