GLOBAL - In a rather obvious pairing, Usain Bolt is fronting Samsung's Smart Camera NX300 and Cheil Worldwide's 'shoot fast share faster' campaign.
As the London Olympics is around the corner, global sports giant Puma is beginning a number of global marketing initiatives, including an integrated campaign for its new shoes collection called evospeed, and clothing for the Jamaica Olympic team designed by Cedella Marley, daughter of reggae legend Bob Marley.
YOKOHAMA - Nissan has launched its first global brand campaign in partnership with triple Olympic gold-medalist and world record holder, Usain Bolt. Titled 'What If_' the multimedia global brand campaign will span several years and focus on major international airports and online.
Usain Bolt, the world's fastest man, was in Daegu, South Korea on 20 August, before he competed in the IAAF World Championship there, he helped to crown the winners of the Puma Faas Test Final, a unique street-sprinting challenge where 16 finalists from six countries in the region raced against Bolt's own 100m speed record. The final winners were from Malaysia and Korea who got to meet and chat with their idol and brought home Bolt's autographed Puma running spike shoes and trophy.
GLOBAL - Puma has held on to its star brand ambassador Usain Bolt for the London 2012 Olympics, by extending his contract to the end of 2013.
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