ultrabook
Intel merges online and real-world with latest Ultrabook game
GLOBAL – Intel's latest online marketing effort targets social-media users across Asia and other parts of the world with an interactive game that is not a private experience but a public spectacle.
Intel goes on Ultrabook offensive to improve sales in China
MAINLAND CHINA - Intel is entering a new phase in its campaign to raise the disappointing awareness and sales of its Intel-powered Ultrabook, which launched in China in 2012.
Intel on leveraging temptation to go viral
ASIA-PACIFIC: In less than a week, Intel’s latest online campaign by Australian agency The Monkeys, ‘Ultrabook Temptations’ has garnered over 1 million views across YouTube, Dailymotion and Metacafe.
Goodbye netbook, hello ultrabook
GLOBAL - With tablets severely impacting netbook sales and dominating the PC market as a whole, (non-Apple) PC manufacturers are turning to another Apple-inspired idea, the ultrabook.
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