May 17, 2012

7 ways marketers are using the mobile screen: JWT

From worrying over divided attention to leveraging the potential of the portable screen, marketers have started linking the ‘second screen’ (tablets and mobile phones) with the ‘first screen’ (TV) to raise levels of engagement.

Jul 12, 2010

Twice Fashion Accessories tasks SinoTech Group on e-commerce development in China

BEIJING – SinoTech Group is to develop the e-commerce business of Twice Fashion Accessories in China with digital marketing support and integrate online performance on search, affiliate and social media marketing.