Sep 1, 2016

APAC marketers struggling to manage countless touchpoints: TNS

Only a third of APAC marketers feel in control of the online and offline channels they're using to reach consumers.

Nov 4, 2015

Touchpoints multiply: The rising pressure on China marketers over five years

SHANGHAI - With the diversification of media consumption in China over the last five years, marketers now need to attend to almost twice as many touchpoints to generate the same level of brand influence, according to research by ZenithOptimedia.

Sep 30, 2015

Getting beyond touchpoint anxiety

A lot of people seem to think we can't be creative unless we're using new technology.

Sep 25, 2014

How Asia is leading with micro-innovation: Lowe Profero

SPIKES ASIA – A focus on user-experience is helping to shape micro-innovation in Asia, according to Wayne Arnold, CEO of Lowe Profero, and Winnie Park, EVP of DFS luxury retail.