tokyo olympics

Jul 29, 2021

Tokyo Olympics inspires outstanding and outlandish art

INSPIRATION STATION: These art pieces and installations show that the world’s (second) biggest sporting event can inspire humans and robots alike.

Jul 23, 2021

Will Tokyo damage the Olympics brand?

SOUNDING BOARD: Seven brand and sports experts discuss the controversial run up to the 32nd Olympic Games and whether this could dampen sponsorship appetite for the sporting event in the future.

Jul 23, 2021

Tokyo Olympics 2020: 8 global ads pulling for the gold

Campaign US rounds up some of the games’ most buzzworthy creative work.

Jul 22, 2021

Airbnb hosts more than 200 Tokyo Olympic experiences

Fans will be brought close to the action despite not being able to attend.

Jul 19, 2021

Toyota pulls Tokyo Olympics ads

The top partner cited lack of public support in its decision to not air sponsorship ads, as the Olympic Village reports its fourth Covid case.

Oct 7, 2016

How Japanese brands can get the most out of Tokyo 2020

For any sponsor hoping to win at the next Summer Games, preparation starts now.