INSPIRATION STATION: These art pieces and installations show that the world’s (second) biggest sporting event can inspire humans and robots alike.
SOUNDING BOARD: Seven brand and sports experts discuss the controversial run up to the 32nd Olympic Games and whether this could dampen sponsorship appetite for the sporting event in the future.
Campaign US rounds up some of the games’ most buzzworthy creative work.
Fans will be brought close to the action despite not being able to attend.
The top partner cited lack of public support in its decision to not air sponsorship ads, as the Olympic Village reports its fourth Covid case.
For any sponsor hoping to win at the next Summer Games, preparation starts now.
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