thought leadership

Oct 4, 2021

Market oversaturated with poor-quality thought leadership: Edelman and LinkedIn study

A report shows that the pandemic has triggered a sharp increase in B2B thought-leadership content, but below half of it is valuable to decision-makers.

Sep 25, 2012

OPINION: Thought-leading content is the Trojan horse for B2B sales

The ability to provide through leadership increasingly sets winning brands apart from their competitors, but, explains Craig Badings, director at Cannings Corporate Communications, there's a difference between thought-leading content and mere content.