tencent online media group
Tencent digital case studies: Mobile brings brands to life
By the year 2020, the world will have to analyse 50 times more data than what we have today, which means traditional analysis needs to change. The Internet's impact on China is also deepening as it becomes a mainstream media. With this as a backdrop, our mindsets as marketers must also change.
ZenithOptimedia Greater China president Steven Chang heads to Tencent
BEIJING - Tencent has hired Steven Chang from ZenithOptimedia Greater China to be its corporate vice president in charge of online media advertising sales. Industry insiders assessed the move as a ploy to bypass media agencies and upsell proprietary media solutions directly to advertisers.
Digital Asia Festival kicks off in Beijing
BEIJING – The inaugural Digital Asia Festival opened at the Grand Millennium Beijing today, where just under 300 delegates heard jury president Matias Palm-Jensen beseech the industry to adapt more quickly to digital change.
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