After four decades with advertising behemoth Ogilvy's Greater China division, TB Song is often hailed for introducing China to Cannes and Cannes to China. In this special edition of Creative Minds, the ad veteran shares his early experiences, his passions and his pastimes.
One of Asia's best-known advertising executives and a trailblazer in the Greater Chinese market, Song's career with Ogilvy has spanned four decades. See Campaign's exclusive in-depth interview with Song about his past, present and future.
Bates held its first Greater China annual dinner in Taipei on 16 March, with the theme “Greater China, Greater Bates”. Hosted by Greater China chief executive officer Conrad Chiu, the fun-and-games-filled event was attended by more than 250 leaders and employees of Bates from Hong Kong, Shanghai and Taipei, as well as the regional leadership including Tim Isaac, chairman, and TB Song, chairman of WPP and Ogilvy Greater China.
BEIJING – Ogilvy & Mather has expanded its presence in China with the acquisition of Nanjing Yindu, the largest full-service marketing agency in Jiangsu province.
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