HONG KONG - From tenant-engagement programs to expansive green spaces and activities that balance work and play, Swire Properties is looking to evolve its office property brands and the very meaning of the workplace in people's lives.
HONG KONG - If ‘work hard and play harder’ makes for a positive work-life balance, Swire Properties has plans to help its tenants get the balance right. The company has invited the workforce community in the developer’s Island East commercial block to audition for an unusual office musical.
BEIJING - The Brand Union has appointed Mauro Marescialli to the newly created role of managing director of its Beijing office.
HONG KONG - Swire Properties has assigned Leo Burnett as its new creative agency for Pacific Place, a complex of shopping mall, office towers and hotels in the city's Admiralty district, after its latest US$258 million facelift.
GUANGZHOU - Swire Properties has launched a high profile advertising campaign to introduce TaiKoo Hui, a high-end retail and dining destination in Guangzhou, to mainland Chinese audiences.
HONG KONG - Swire Properties has handed its media AOR account to Mediabrands Hong Kong, after a competitive pitch with several undisclosed agencies last month.
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