swifties
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Apr 25, 2024
What Swifties can teach CMOs about the internet
Marketers could learn a thing or two from Swifties’ understanding of the internet's machinations and willingness to learn more for the sake of their idol.
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Mar 6, 2024
How brands are harnessing Taylor Swift mania in APAC
As ‘Swift-mania’ hits Singapore with the singer's sold out Eras Tour, Campaign explores how the American superstar has created a marketing frenzy in the region while providing a golden opportunity for brands to connect with fans in innovative ways.
Feb 9, 2024
Brand Super Bowl playbook: Scenario planning for everything Taylor Swift
Marketers are ready to pounce on the biggest topic of Super Bowl LVIII. Bet that at least one of them will fumble.
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