New research by programmatic-video company TubeMogul delves into the use of video for branding campaigns and the adoption of a cross-channel approach by marketers, among other trends. Please see the related-article link at the bottom of the page for more details.
SINGAPORE - More advertisers are adopting a cross-channel approach by combining desktop and mobile while shifting to completion rate as a key branding metric, according to new research from TubeMogul.
TOKYO - TubeMogul has been active in Japan since 2013 but is gearing up for what it sees as new opportunities to use online video advertising for brand-building purposes, having recently appointed a new leader, Hirotada Kondo. Campaign spoke to Kondo and Asia VP Susan Salop about the company’s plans in the market.
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