susan salop
TubeMogul research spotlights programmatic-video trends
New research by programmatic-video company TubeMogul delves into the use of video for branding campaigns and the adoption of a cross-channel approach by marketers, among other trends. Please see the related-article link at the bottom of the page for more details.
Marketers increase reliance on video completion as branding metric
SINGAPORE - More advertisers are adopting a cross-channel approach by combining desktop and mobile while shifting to completion rate as a key branding metric, according to new research from TubeMogul.
Japanese appetite for video branding increases: TubeMogul
TOKYO - TubeMogul has been active in Japan since 2013 but is gearing up for what it sees as new opportunities to use online video advertising for brand-building purposes, having recently appointed a new leader, Hirotada Kondo. Campaign spoke to Kondo and Asia VP Susan Salop about the company’s plans in the market.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
