Dairy Farm’s Southeast Asia marketing chief on the radical idea of permanently lowering prices and going against hype- and promotions-driven marketing.
New ‘Lift Up Everyday’ campaign from Iris celebrates small positive self-improvements in trying times, as Singapore's top local brand targets both budget-minded and aspirational shoppers.
Singapore’s supermarket chain puts out an idealistic ad about ‘values learned’ during the lockdown period. But part of the story is missing.
HONG KONG - Wellcome's latest branding blast plays up its 69-year heritage by taking viewers on a romantic trip through time. It lands one week after competitor ParknShop's price-driven campaign.
HONG KONG - Wellcome is holding a competitive pitch to up its creative game, and it is believed that longtime incumbent McCann is facing competition from Grey and JWT.
BANGKOK – Open, Lowe + Partners’ retail activation arm, has won the Big C supermarket chain’s business following a competitive pitch.
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