May 17, 2021

How Giant gives the people what they want: $16 million in savings

Dairy Farm’s Southeast Asia marketing chief on the radical idea of permanently lowering prices and going against hype- and promotions-driven marketing.

Apr 29, 2021

NTUC FairPrice pivots its messaging toward ‘realistic optimism’

New ‘Lift Up Everyday’ campaign from Iris celebrates small positive self-improvements in trying times, as Singapore's top local brand targets both budget-minded and aspirational shoppers.

Jun 1, 2020

NTUC FairPrice has a message for Singapore as circuit breaker lifts

Singapore’s supermarket chain puts out an idealistic ad about ‘values learned’ during the lockdown period. But part of the story is missing.

Apr 3, 2014

Wellcome plays heritage card in annual branding blast; ParknShop touts low prices

HONG KONG - Wellcome's latest branding blast plays up its 69-year heritage by taking viewers on a romantic trip through time. It lands one week after competitor ParknShop's price-driven campaign.

Dec 12, 2012

Wellcome calls creative pitch, long-time incumbent McCann on alert

HONG KONG - Wellcome is holding a competitive pitch to up its creative game, and it is believed that longtime incumbent McCann is facing competition from Grey and JWT.

Mar 11, 2011

Lowe retail arm Open wins Big C in Thailand

BANGKOK – Open, Lowe + Partners’ retail activation arm, has won the Big C supermarket chain’s business following a competitive pitch.