Jul 6, 2023

Pringles repurposes iconic US Superbowl 'Can Hands' ad

Pringles remakes its Super Bowl ads for the European market, poking fun at what can happen when people get their hands stuck inside a Pringles tub.

Feb 9, 2023

Pepsi asks what’s real and what’s acting in two Super Bowl ads

Two spots, starring Steve Martin and Ben Stiller, focus on Pepsi Zero Sugar’s new and improved taste in a debate over what’s good and what’s just good acting.

Jan 23, 2022

Go big or go home: Pepsi summons hip-hop royalty for Super Bowl showdown

Has Pepsi already won the Super Bowl with this three-minute half-time trailer, starring musical titans Eminem, Kendrick Lamar, Mary J Blige, Snoop Dogg and Dr Dre?

Jan 22, 2021

Everything we know about Super Bowl LV so far

Which brands bought ad space and which are sitting on the bench for this year’s big game.

Feb 10, 2010

The real Super Bowl winner: Brands that scored big with audiences

GLOBAL - Every year the ads featured during the Super Bowl final generates great interest among the audience on the night and advertising professionals for months afterwards. This year was no different and we have the stats to prove it.

Feb 4, 2010

US Super Bowl commercial frenzy kicks off

GLOBAL - America is gearing up for the annual burst of commercial creativity that accompanies the Super Bowl.