sports rights

Sep 20, 2019

'Commercial models need to catch up to live sports consumption' says F1 tech provider

While broadcasters still play an important role in curating the live sport experience for fans, they must also figure out how to monetise the viewing experience as it spreads across platforms.

Nov 5, 2015

The thinking behind Dentsu's deal with a Kazakhstan volleyball player

TOKYO - Dentsu recently acquired exclusive marketing rights to an athlete outside Japan for the first time. We asked what the agreement actually means.