sports revolution asia

Oct 10, 2012

Whisky deal with Chelsea FC a milestone for brands in Myanmar, but challenges remain

YANGON - The International Beverage Trading Company, which dominates the spirits market in Myanmar, has inked a deal with English Premier League club Chelsea FC for its flagship brand, Grand Royal Whisky, to become the club’s official whisky.

Aug 23, 2012

SE Asian brands make a beeline for the English Premier League

SINGAPORE - Telecommunications company Telekom Malaysia last year signed a five-year sponsorship deal with football club Manchester United to become its “integrated telecommunications partner”, becoming one of a growing number of Southeast Asian companies looking to the English Premier League for brand building.