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Aug 5, 2021
IDFA and cookie deprecation fuel growth in independent adtech in APAC
An OpenX and ExchangeWire report finds, among other trends, that APAC marketers are investing in first-party data and conducting supply-path-optimisation reviews.
Mar 26, 2021
Campaign Crash Course: What is supply path optimisation?
Supply path optimisation promises to fix programmatic's transparency issues, as well as reduce the adtech tax and protect against fraud. It's a promising development that is gaining traction in Asia-Pacific, but how does it work?
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