BBDO named Network of the Year as Spikes 2012 draws to a close
SINGAPORE – The Spikes Asia 2012 Advertising Festival drew to a close yesterday with a total of 13 Grands Prix and 68 Gold Spikes awarded, and BBDO named Network of the Year.
Tina Manikas' tips on shopper marketing
SINGAPORE - The combined sales of the top four retailers in the world total three times more than the combined sales of the top five manufacturers, Tina Manikas, global retail and promotions officer for Draftfcb, said in a Spikes Asia presentation focused on the importance of the point of purchase.
Nick Brien: Marketing now has 5Ps
Nick Brien, McCann Worldgroup’s CEO, urged a Spikes Asia audience Monday afternoon to come to grips with the fact that we have entered a new phase: the era of participation.
Unilever brands take the lead in co-creation
ASIA PACIFIC - Consumer products giant Unilever has begun to use consumers as a source for insights and ideas for two of its top brands, Closeup and Pond's.
Microsoft promotes cultural expertise as part of new go-to-market strategy
SINGAPORE - The industry has to start treating cultural knowledge as a professional competency, said Frederique Covington Corbett, Microsoft’s central market organisation lead for Asia-Pacific, in a seminar on the first day of Spikes Asia 2012.
Spikes Asia 2012 opens for entries, with new categories for branded content, effectiveness
ASIA-PACIFIC - Spikes Asia, the regional Asia-Pacific awards and festival for creative excellence in advertising and communications, is now accepting entries.
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