social media matters
Tom Crampton 'defies death' to tell you about Social Media Matters
Social@Ogilvy and Branded's annual event makes its debut in Singapore on May 23 as part of All That Matters.
Bewildering, packed and fun: Photos from #SMMHK
HONG KONG - More than 700 delgates and 35 speakers converged on the Grand Hyatt on September 10 for the start of a two-day conference on all things social media. Co-organised by Social@Ogilvy and Branded Asia, Social Media Matters packed 26 sessions into a day that generated more than 41,000 online conversations.
ROI, advocacy, mobile messenger apps and craziness stand out at #SMMHK
HONG KONG - Benchmarked against 2012's Social Media Matters, this year's event resonated with increased brand confidence in the ROI of building consumer advocacy, the wisdom of investing in mobile messaging apps and letting viral madness win once in a while.
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