Mar 4, 2019

UK advertising independents to woo more Chinese money

China newbies like The Beyond Collective, London Advertising, VCCP, and Feref are sussing out new business opportunities in the mainland.

Mar 29, 2018

Belt and Road and beyond: Advice for Chinese brands with global ambitions

Chinese companies expanding internationally may need to rethink their brand messaging to build affinity, according to speakers at the Shanghai International Advertising Festival.