shiaf
Mar 4, 2019
UK advertising independents to woo more Chinese money
China newbies like The Beyond Collective, London Advertising, VCCP, and Feref are sussing out new business opportunities in the mainland.
Mar 29, 2018
Belt and Road and beyond: Advice for Chinese brands with global ambitions
Chinese companies expanding internationally may need to rethink their brand messaging to build affinity, according to speakers at the Shanghai International Advertising Festival.
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