shawn warren
Shawn Warren promoted to president of Kraft Foods China
CHINA - Shawn Warren has been elevated to the position of president of Kraft Foods China from his previous position of vice president of marketing for Asia-Pacific with immediate effect.
Mindshare wins consolidated Cadbury, Kraft business in Southeast Asia, Hong Kong and Taiwan
SINGAPORE - Mindshare has added Cadbury to its media agency-of-record duties for Kraft Foods in Southeast Asia, Hong Kong and Taiwan.
The Asian Marketing Effectiveness debate brings brands and agencies together
SHANGHAI - The Asian Marketing Effectiveness (AME) debate 'Rethink and Rebuild Marketing Effectiveness' brought together executives from leading brands and agencies to discuss the pressures facing the advertising and marketing industry and to define the way forward for effective communications.
Judging for the Asian Marketing Effectiveness (AME) awards concludes in Shanghai
SHANGHAI - The judging for this year's Asian Marketing Effectiveness (AME) awards concluded yesterday, with the jury members choosing the best work from the region across 17 individual categories, including the winner of the Platinum Award for the overall most effective campaign.
AME: Submit your questions to the debate panel.
SHANGHAI - Media's editor-in-chief will ask debate panelists from Ogilvy, TBWA, Adidas, Kraft and Omnicom what we should be rebuilding as an industry and how, at this year's Asian Marketing Effectiveness (AME) Festival held on 24 & 25 March in Shanghai. Here is how you can get involved.
How should Kraft handle Cadbury?
ASIA-PACIFIC - The American food giant's marketers must walk a tightrope to ensure the chocolate brand's success in key Asian markets.
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