Last year’s ad was such a hit, why change a winning formula?
HONG KONG - HSBC has launched a 'Serious play' campaign to support the financial group’s co-title sponsorship of the 2013 Cathay Pacific / HSBC Hong Kong Sevens tournament, which takes place this weekend (22-24 March).
HONG KONG - HSBC has launched an integrated campaign featuring costumed players as an attraction to highlight its co-title sponsorship of the 2012 Hong Kong Rugby Sevens tournament.
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