Apr 17, 2018

Beyond time: How watch brands are adapting to survive

SECTOR STUDY: An industry that prizes tradition is learning that it must innovate to stay alive, but extinction looks near for brands without a clear proposition.

Nov 12, 2012

Beijing and Shanghai marathons' dropping of Japanese sponsors just another round of jingoistic drum-beating

BEIJING - Organisers of the Beijing and Shanghai marathons have blocked sponsorship from Japanese brands such as Seiko and Toray's, and reportedly attempted to ban Japanese runners from registering for the Beijing race.

Oct 22, 2012

CASE STUDY: How Seiko stood out from the crowd with Billboard campaign by MediaMind

Seiko’s new solar chronographs for men celebrated Father’s Day with an IAB Billboard campaign and an online contest.