Dec 6, 2013

AB InBev calls digital and social pitch in China

SHANGHAI - Anheuser-Busch (AB) InBev is conducting a digital and social pitch in China, to which it has invited a number of multinationals and local agencies including current partners VML IM2.0, Isobar and VGO, Campaign Asia-Pacific has learned.

Apr 16, 2013

Q&A: AB InBev's Vivian Yeh on digitally marketing beer brands in China

SHANGHAI - Vivian Yeh, the Asia-Pacific director of digital marketing behind Anheuser-Busch InBev's acclaimed Belgian-Brazilian beer, shares some insights into her job.

Oct 7, 2010

The rise of the brand-savvy beer consumer

National beer brands are capitalising on traditional and legacy values to attract a new breed of young and image-conscious drinkers and keep trendy imports at bay.