SHANGHAI - Anheuser-Busch (AB) InBev is conducting a digital and social pitch in China, to which it has invited a number of multinationals and local agencies including current partners VML IM2.0, Isobar and VGO, Campaign Asia-Pacific has learned.
SHANGHAI - Vivian Yeh, the Asia-Pacific director of digital marketing behind Anheuser-Busch InBev's acclaimed Belgian-Brazilian beer, shares some insights into her job.
National beer brands are capitalising on traditional and legacy values to attract a new breed of young and image-conscious drinkers and keep trendy imports at bay.
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