The Sebamed campaign claimed Hindustan Unilever's soaps harmed sensitive skin, which an HUL spokesperson argues was 'irresponsible' and 'misleading'.
Konark Gaur talks about its escalated spat with Hindustan Unilever over rival soap pH levels and its own marketing plans ahead.
With brands taking digs at competitors openly, Campaign dives in to find out the reason, the impact, the legalities and whether brands wars are in for the long haul…
Court ruling follows suit filed by Hindustan Unilever which argued Sebamed campaign 'misled' consumers over quality of its products.
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