BEIJING - 4A agencies have been invited by China's search engine site Sogou.com to attend a creative pitch.
GLOBAL - Google has demoted its Chrome browser in web-search rankings after being accused of violating its own anti-spam laws in a sponsored blog campaign.
BEIJING - Optimedia Beijing, of ZenithOptimedia, has added the media account of Tencent’s search engine business, the Hong Kong-listed SOSO.com. The account win is in addition to Tencent’s branding account which the agency has been working on for over five years.
BEIJING - CCTV's week-long exposé on Baidu's oversight of its advertising platforms underscores a tussle between traditional and new media for lucrative ad dollars.
CHINA - CCTV's weeklong exposé on Baidu's deliberate oversight of its advertising platforms underscores a tussle between traditional media and new media for lucrative ad dollars.
HONG KONG - Haoyu Shen, senior vice-president of business operations, Baidu, discusses the search engine operator's international expansion plans to "non-English speaking countries".
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