scale

Oct 4, 2022

CirclesLife's marketing lead on building a sustainable first-party data strategy

The telco has moved past vanity metrics for its campaigns—such as clicks and viewable impressions—in favour of metrics that show a clear path to business outcomes, such as sales.

Apr 4, 2018

Build smarter applications with machine learning: AWS

The AWS Summit in Singapore saw Amazon launch Sagemaker for the APAC region, built for businesses starting out with machine learning for advanced app performance.