ASIA-PACIFIC - Nikon produces a laughable tutorial video, while Australia's Royal Flying Doctor Service soars with a great fund-raising campaign. Plus, the week's top stories and some mild diversions for your Friday afternoon.
AUSTRALIA - With Havas Worldwide as creative agency and Red Agency handling PR, Australia's Royal Flying Doctor Service (RFDS) has launched an integrated campaign that asks people to 'buy' patches of the sky in order to support the service.
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