Nissan's head of marketing talks about his stance on autonomous cars, auto shows, and integrating advertising and PR.
How Nissan's efforts to become more unified as a brand hold valuable lessons for marketers (and 'creative hipsters') across all industries.
CANNES - Nissan's global head of marketing told panelists including the global leaders of OMD and TBWA on Tuesday that agencies and clients can evolve their relationships much more quickly than they have thus far to adjust to new consumer realities, especially in Asia.
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