robin liu

The CMO's MO: Robin Liu on Miniso's unique culture of 'co-creating joy with customers'
Oct 9, 2023
Nikita Mishra

The CMO's MO: Robin Liu on Miniso's unique culture of 'co-creating joy with customers'

As Chinese lifestyle retailer Miniso marks its 10th anniversary and 5,700 stores worldwide, CMO Robin Liu takes a page from Lego's marketing playbook to craft a customer-centric brand that stands the test of time.

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