Apr 27, 2024

How to tackle data-driven customer experience strategy

It's never been more crucial to understand audience targeting, brand growth, and campaign success measurement. Yet, Australian businesses are lagging in the adoption of data-driven strategies, asserts RMIT Online's Anshu Arora.

Oct 5, 2018

A more memorable font makes an impression for a university

RMIT University and Naked have scored earned-media coverage by creating a font that supposedly helps you remember what you read.

Mar 21, 2012

OMD Melbourne lands US$5.2 million RMIT account

MELBOURNE—Omnicom Group media agency OMD Melbourne have won the media account for the Royal Melbourne Institute of Technology (RMIT) following a competitive tender held last November. The account is estimated to be worth US$5.2 million.