Ad Nut
Oct 5, 2018

A more memorable font makes an impression for a university

RMIT University and Naked have scored earned-media coverage by creating a font that supposedly helps you remember what you read.

RMIT University and Naked have scored earned-media coverage by creating a font that supposedly helps you remember what you read.

Ad Nut pities you poor humans with your feeble, forgetful brains. Like all members of squirrelkind, Ad Nut has an incredible, nay, infallible, memory. So Ad Nut has no use for 'Sans Forgetica', a font that supposedly helps humans retain the information they read.

Developed by Australia's RMIT University and featured in a campaign by Naked, the font launched Wednesday and was downloaded about 16,000 times in the first 36 hours, according to...

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