Mar 2, 2022

The high risk & reward behind Adidas’ China-focused intimates line

The brand dove into China’s growing intimates market with its controversial #SupportisEverything campaign. but will find it challenging to win customers in this sensitive segment.

Sep 6, 2017

Dear Asia Miles, Reward-U CEO disagrees with you

Millennials are underserved in the loyalty market, and for that reason, offering loyalty points as a virtual currency makes sense, argues Steven Greenway of Reward-U.

Jun 8, 2011

Hong Kong natives balk at retailer reward programmes : Nielsen

HONG KONG - Inconvenient application processes and unattractive offerings are putting 58 per cent of local shoppers off retailer rewards programme, says Nielsen.