In a survey by AdColony, 82 percent of APAC publishers ranked rewarded videos more positively than any other method.
Millennials are underserved in the loyalty market, and for that reason, offering loyalty points as a virtual currency makes sense, argues Steven Greenway of Reward-U.
HONG KONG - Inconvenient application processes and unattractive offerings are putting 58 per cent of local shoppers off retailer rewards programme, says Nielsen.
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