Advertisers will now be able to invest in Deliveroo's owned and operated media through their trade marketing budgets.
Mars' global media leads explain to Campaign how they use retail media not just to drive sales, but to add to bigger holistic brand experiences.
Retail media is the fastest-growing and most dynamic ad marketplace worldwide, behind search and social. It is considered the third wave of digital advertising. We look at some top retail media networks on offer in Southeast Asia.
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