representation
What can brands do to execute a diverse and inclusive media plan?
Brands have been slow to execute inclusive media plans programmatically, and expect agency partners to dig deeper through market and audience research.
How the year’s best Raya ad was made
The founders of Layar Lucida on challenging Raya ad tropes, their favourite Raya campaigns of yesteryear, and what late legend Yasmin Ahmad means to them as young Malay women.
More than just pronouns: Why brands should focus on inclusivity
Language evolves, and brands should reflect changes to how people express gender identity. But that's just the beginning, writes a senior editor at Mutant Communications.
How representation is commodified
The marketing industry is fond of representing marginalised communities in their purpose-driven campaigns—but where does 'diversity' end and 'tokenism' begin?
How is it still a White Christmas?
Why did Diwali get picked as the launch day for Christmas ads? The average 90%-white ethnic composition of the agency teams behind this year’s work is your answer, according to Engine Creative's senior strategist.
Easy shortcuts to achieving diversity and inclusion in brand experience
Sorry, the above headline is a lie. There are no easy shortcuts to designing DEI into your brand experience. Accenture Interactive’s Bronwyn van der Merwe explains the challenging but rewarding path forward.
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