representation
Over-60s make up just 4% of people in global ads
Brands are overlooking a lucrative audience, according to CreativeX.
Why South Asian Heritage Month matters in PR
Mohammad Qazalbash reflects on his father's journey from his small, conservative hometown of Peshawar to pursue a new career in London, and reiterates why diversity matters now more than it's ever done before.
Majority of agencies in SEA lack formal processes for diversity in ads: What needs to be done?
According to IAB's research, consumers in Asia demand more than just superficial depictions of diversity in advertising. We explore how they can see relatable everyday lifestyles and cultures represented by people who look like them.
What can brands do to execute a diverse and inclusive media plan?
Brands have been slow to execute inclusive media plans programmatically, and expect agency partners to dig deeper through market and audience research.
How the year’s best Raya ad was made
The founders of Layar Lucida on challenging Raya ad tropes, their favourite Raya campaigns of yesteryear, and what late legend Yasmin Ahmad means to them as young Malay women.
More than just pronouns: Why brands should focus on inclusivity
Language evolves, and brands should reflect changes to how people express gender identity. But that's just the beginning, writes a senior editor at Mutant Communications.
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