representation

Apr 29, 2022

How the year’s best Raya ad was made

The founders of Layar Lucida on challenging Raya ad tropes, their favourite Raya campaigns of yesteryear, and what late legend Yasmin Ahmad means to them as young Malay women.

Mar 10, 2022

More than just pronouns: Why brands should focus on inclusivity

Language evolves, and brands should reflect changes to how people express gender identity. But that's just the beginning, writes a senior editor at Mutant Communications.

Mar 8, 2022

How representation is commodified

The marketing industry is fond of representing marginalised communities in their purpose-driven campaigns—but where does 'diversity' end and 'tokenism' begin?

Nov 22, 2021

How is it still a White Christmas?

Why did Diwali get picked as the launch day for Christmas ads? The average 90%-white ethnic composition of the agency teams behind this year’s work is your answer, according to Engine Creative's senior strategist.

Nov 15, 2021

Easy shortcuts to achieving diversity and inclusion in brand experience

Sorry, the above headline is a lie. There are no easy shortcuts to designing DEI into your brand experience. Accenture Interactive’s Bronwyn van der Merwe explains the challenging but rewarding path forward.

Sep 8, 2021

Why we’re still getting representation wrong, and how to get it right

Diversity is being tokenistically included in campaigns but authenticity is still being excluded in so many of them.