Asking fans to share stories of how they met their favourite people lands Starbucks India at the top of this, the inaugural edition of Engagement Meter, a new weekly feature courtesy of analytics specialist Unmetric.
SHANGHAI - Axis Business Consulting partners Alan Rutherford and Louise Au have joined Pro Trend Advertising's new board as independent directors to help with the agency's business expansion.
SHANGHAI - Iconic French brandy brand Rémy Martin has appointed Lowe China, without a pitch, as its creative AOR, giving the agency responsibility for the brand's entire portfolio for 2012 and 2013.
SHANGHAI - Lowe Shanghai has rolled out an integrated ad campaign for Remy Martin’s new product launch Centaure - a cognac tailor-made for Chinese consumers.
GREATER CHINA - Bates 141 Hong Kong has promoted Conrad Chiu, its current Hong Kong CEO for the past five years, as CEO Greater China.
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