regional branding

Feb 22, 2017

Flying puppy takes regional branding to new heights

The Japanese town of Oji is showcasing its charms with the help of a drone dog.

Feb 22, 2017

Ono City tells residents there's no place like home

Young people in Japanese town receive a gift that's intended to "plant the seeds of homesickness".

Sep 29, 2016

'Unagi girl' video pulled after kidnapping controversy

Outrage over a Japanese fish farming promotion seems much ado about nothing.