Ryoko Tasaki
Feb 22, 2017

Ono City tells residents there's no place like home

Young people in Japanese town receive a gift that's intended to "plant the seeds of homesickness".

Ono in Fukui Prefecture is like many small and mid-sized towns in Japan whose young people are departing in droves for opportunities in big cities. It hopes to lure people back with a gift designed to make them homesick. 

January 8 this year saw 314 coming-of-age ceremony participants in Ono receive copies of a 200-page photo album whose blank cover represents the snow that blankets the town in winter. Advertising giant Dentsu and the...

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