Ryoko Tasaki

FleishmanHillard's Ryo Kanayama on why traditional PR models are no longer relevant

FleishmanHillard's Ryo Kanayama on why traditional PR models are no longer relevant

A year into his role as group president of FleishmanHillard Japan, Kanayama reflects on the shifting needs of Japanese corporations, and why communications is no longer just a support function—but a strategic imperative.

Ono City tells residents there's no place like home

Ono City tells residents there's no place like home

Young people in Japanese town receive a gift that's intended to "plant the seeds of homesickness".

See the winners of Japan's biggest TVC awards

See the winners of Japan's biggest TVC awards

Sanshin players, synchronised swimmers in hot springs and cats made of chicken rice feature among the highlights of the 56th All Japan Radio & TVC Confederation (ACC) awards.

Airbnb gives physical form to brand with design studio, house project

Airbnb gives physical form to brand with design studio, house project

The home-sharing platform worked with architect Go Hasegawa to create a house in Yoshino.

New industry body aims to raise marketers’ status in Japan

New industry body aims to raise marketers’ status in Japan

The Marketer Career Association is positioned as a way for marketers to market themselves.

Pantene challenges the hair police in Japanese schools

Pantene challenges the hair police in Japanese schools

A new instalment in an ongoing campaign aims to spark conversation between students and teachers around the importance of self-expression.

Dentsu tells 5000 Tokyo staffers to work from home

Dentsu tells 5000 Tokyo staffers to work from home

A Dentsu employee has been infected with COVID-19, and both Dentsu and Shiseido are asking thousands of employees who work in Tokyo's Shiodome area to telecommute.

Creative accused of sexual harassment resigns in Japan

Creative accused of sexual harassment resigns in Japan

The #MeToo movement has reached Japanese advertising.

Lessons from the 'proud Japanese' poster furore

Lessons from the 'proud Japanese' poster furore

The level of interest in a six-year-old poster offers food for thought for communicators in Japan.