rebranding exercises

Sep 14, 2023

Alpro unveils global brand redesign bursting with flavour

As the plant-based milk market booms, Alpro partners with design consultancy, Elmwood, in a global redesign to reaffirm its position in an increasingly competitive market.

Aug 24, 2023

Bibigo's new campaign and branding gets hungry folks to 'Live Delicious'

REBRANDING EXERCISES: W+K Tokyo's first global campaign for a popular Korean food brand brings K-pop energy, fun and youthfulness to its advertising and branding.

Jul 26, 2023

Twitter’s logo becomes an X-bird: do advertisers care?

Does X mark the spot or is it another nail in the coffin for a soon-to-be ex-social media platform, and how will advertisers respond to Musk killing off the blue bird?

Jul 4, 2023

Singapore’s OCBC undergoes rebrand, seeks to grow presence in China

REBRANDING EXERCISES: OCBC has unveiled a new unified brand strategy for its core markets, with a focus on accelerating growth across ASEAN and Greater China.

Jun 14, 2023

Havas revamps brand identity

Agency is bringing all Havas branded networks and operating companies under a new and shared brand identity

May 31, 2023

Yes Bank rebrands itself

Rolls out a campaign to highlight its new brand identity