rebranding exercises

Apr 26, 2021

Can you spot the changes in Shangri-La's new brand identity?

REBRANDING EXERCISES: The hotel chain makes subtle tweaks to its logo upon its 50th anniversary.

Mar 23, 2021

Bangladesh retailer Aarong aims for global appeal

REBRANDING EXERCISES: An 'ethical retailer' founded to help rural artisans escape poverty has refreshed its branding as it hopes to appeal to a wider audience.

Mar 5, 2021

Peugeot bids to move upmarket with brand refresh and global campaign

The new logo and campaign signify a new time for the Peugeot lion.

Jan 7, 2021

Kia Motors revamps logo, brand tagline

REBRANDING EXERCISES: With fireworks and a drone squadron over Incheon, the South Korean auto brand announces a much-needed logo revamp and a new slogan.

Aug 25, 2020

Rolls-Royce updates brand to heighten appeal among younger, more diverse buyers

The visual-identity overhaul is part of a "journey from automotive manufacturer to house of luxury", and the increasing importance of Asia-Pacific markets factored into the changes.

Jul 29, 2020

Taiwan Mobile prepares for next stage with brand refresh

REBRANDING EXERCISES: Superunion upgraded the mobile carrier's logo and overall visual identity while introducing a new tagline. Read all about it and tell us what you think.