rebranding exercises
Alpro unveils global brand redesign bursting with flavour
As the plant-based milk market booms, Alpro partners with design consultancy, Elmwood, in a global redesign to reaffirm its position in an increasingly competitive market.
Bibigo's new campaign and branding gets hungry folks to 'Live Delicious'
REBRANDING EXERCISES: W+K Tokyo's first global campaign for a popular Korean food brand brings K-pop energy, fun and youthfulness to its advertising and branding.
Twitter’s logo becomes an X-bird: do advertisers care?
Does X mark the spot or is it another nail in the coffin for a soon-to-be ex-social media platform, and how will advertisers respond to Musk killing off the blue bird?
Singapore’s OCBC undergoes rebrand, seeks to grow presence in China
REBRANDING EXERCISES: OCBC has unveiled a new unified brand strategy for its core markets, with a focus on accelerating growth across ASEAN and Greater China.
Havas revamps brand identity
Agency is bringing all Havas branded networks and operating companies under a new and shared brand identity
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