rebranding exercises

Jan 7, 2021

Kia Motors revamps logo, brand tagline

REBRANDING EXERCISES: With fireworks and a drone squadron over Incheon, the South Korean auto brand announces a much-needed logo revamp and a new slogan.

Aug 25, 2020

Rolls-Royce updates brand to heighten appeal among younger, more diverse buyers

The visual-identity overhaul is part of a "journey from automotive manufacturer to house of luxury", and the increasing importance of Asia-Pacific markets factored into the changes.

Jul 29, 2020

Taiwan Mobile prepares for next stage with brand refresh

REBRANDING EXERCISES: Superunion upgraded the mobile carrier's logo and overall visual identity while introducing a new tagline. Read all about it and tell us what you think.

Jul 14, 2020

Taking the 'van' out of Gogovan?

REBRANDING EXERCISES: The van-hailing brand isn't completely dropping the Gogovan name, but it does want to be known as 'Gogox'. Read all about it and share your opinion.

Apr 21, 2020

Cadbury's new look will help it cut through both online and offline

Chocolate brand is gradually rolling out a revamp that debuted in Australia.