rebranding exercises
Lego rolls out overhauled brand identity
Design elements of the rebrand are inspired by comic books.
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Decathlon relaunches as a global sports brand with focus on 'Wonder'
Global brand consultancy Wolff Olins and creative agency AMV BBDO collaborated to rebrand Decathlon, the third-largest sports company globally, emphasising enjoyment, connection, and adventure.
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Pepsi unveils new logo and identity; colours 120 markets in electric blue
The bold logo shift after 14 years resonates with the “ripple, pop, and fizz” effect. To celebrate, Pepsi has activated over 120 CGI moments across the globe in a coordinated first.
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Schweppes pops open new branding in Australia
REBRANDING EXERCISES: The new brand identity from Bulletproof Sydney adds bubbles and a simplified version of the soda maker's iconic fountain of 'Schweppervesence'.
Deliveroo unveils revamped brand identity
This is the first brand refresh for Deliveroo since 2016.
AS Watson's 182-year legacy shines anew with culture-infused rebrand
REBRANDING EXERCISES: Toasting to the future, the legacy brand has introduced a vibrant brand identity staying true to its purpose, vision, mission and DNA.
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