rebranding exercises
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Fresh colours, new fonts: Inside Crunchyroll's rebrand
Merging classic with contemporary, the anime streaming service brings the focus on the fun and joy of anime with new visual assets.
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Stagwell rebrands Brand New Galaxy as Assembly
EXCLUSIVE: Piotr Morkowski, former BNG CEO, will now lead Assembly’s global digital commerce efforts, while Julia Dziurbiejko and Kacper Kłos assume key global roles.
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Dione Song on Love, Bonito: ‘Not just clothes, we sell empowerment, confidence and community’
At Campaign’s flagship event, Love, Bonito's chief executive shares her winning strategy: a crystal-clear value proposition, thoughtfulness in design, and seamless omnichannel experience.
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Bumble launches global campaign and revamps visual identity
The campaign and brand refresh was created in-house.
Lego rolls out overhauled brand identity
Design elements of the rebrand are inspired by comic books.
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Decathlon relaunches as a global sports brand with focus on 'Wonder'
Global brand consultancy Wolff Olins and creative agency AMV BBDO collaborated to rebrand Decathlon, the third-largest sports company globally, emphasising enjoyment, connection, and adventure.
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