rebranding exercises

Apr 11, 2024

Lego rolls out overhauled brand identity

Design elements of the rebrand are inspired by comic books.

Mar 14, 2024

Decathlon relaunches as a global sports brand with focus on 'Wonder'

Global brand consultancy Wolff Olins and creative agency AMV BBDO collaborated to rebrand Decathlon, the third-largest sports company globally, emphasising enjoyment, connection, and adventure.

Mar 4, 2024

Pepsi unveils new logo and identity; colours 120 markets in electric blue

The bold logo shift after 14 years resonates with the “ripple, pop, and fizz” effect. To celebrate, Pepsi has activated over 120 CGI moments across the globe in a coordinated first.

Dec 20, 2023

Schweppes pops open new branding in Australia

REBRANDING EXERCISES: The new brand identity from Bulletproof Sydney adds bubbles and a simplified version of the soda maker's iconic fountain of 'Schweppervesence'.

Oct 11, 2023

Deliveroo unveils revamped brand identity

This is the first brand refresh for Deliveroo since 2016.

Oct 10, 2023

AS Watson's 182-year legacy shines anew with culture-infused rebrand

REBRANDING EXERCISES: Toasting to the future, the legacy brand has introduced a vibrant brand identity staying true to its purpose, vision, mission and DNA.