rebranding exercises
Bhutan unveils new national branding
REBRANDING EXERCISES: The Himalayan kingdom's new identity coincides with a new tourism strategy now that it has reopened its borders.
General Electric unveils brand names as it plans split to three new future companies
REBRANDING EXERCISES: They all retain 'GE' in their title and keep the company monogram as their logos.
GSK updates brand identity following renewed purpose
REBRANDING EXCERCISES: Having spun off its consumer business, the healthcare giant is looking to refocus itself as a biopharma innovator.
David Droga: Keeping Droga5 is not personal
The CEO of newly-rebranded Accenture Song tells Campaign why they chose the name and why Droga5 will remain distinct.
M/Six rebrands to mSix & Partners
Along with its new positioning: 'Further, faster', the rebrand aims to better reflect capabilities and joint structure between WPP and The&Partnership.
MyRepublic rockets into next phase with rebrand
REBRANDING EXERCISES: The telco unveils a refreshed look—spearheaded by Superunion—that it says better suits its status as a mature player with B2B offerings and global ambitions.
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