rebranding exercises
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Guardian Malaysia wants you to 'own your beautiful' in wellness campaign
The health and beauty retailer's latest initiative, developed with FCB Shout, challenges traditional notions of beauty.
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'You Never Roar Alone': Tiger Beer's global brand director on the new repositioning
EXCLUSIVE: "Progress isn't a solo act," says global brand director Sean O'Donnell, as he explains the strategy behind Tiger's new 'You Never Roar Alone' campaign that's reshaping the brand for a new generation.
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Opinion: Jaguar’s rebrand might actually be a masterstroke
I’m going to go against the grain here and say I think Jaguar’s new rebrand is a genius move.
'All polish, no punch': Adland reacts to Jaguar’s rebrand
The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?
Pepsi's global brand relaunch expands to Sri Lanka with street art murals
INSPIRATION STATION: The soft-drink brand brought together 90 budding artists in Sri Lanka to showcase its revamped brand identity through public art.
Biti's Hunter 'steps forward' in new branding campaign
REBRANDING EXERCISES: The Vietnamese footwear brand taps Dentsu Redder to resonate with a new generation through its new streetwear-inspired offering.
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