rebranding exercises
Can you spot the changes in Shangri-La's new brand identity?
REBRANDING EXERCISES: The hotel chain makes subtle tweaks to its logo upon its 50th anniversary.
Bangladesh retailer Aarong aims for global appeal
REBRANDING EXERCISES: An 'ethical retailer' founded to help rural artisans escape poverty has refreshed its branding as it hopes to appeal to a wider audience.
Peugeot bids to move upmarket with brand refresh and global campaign
The new logo and campaign signify a new time for the Peugeot lion.
Kia Motors revamps logo, brand tagline
REBRANDING EXERCISES: With fireworks and a drone squadron over Incheon, the South Korean auto brand announces a much-needed logo revamp and a new slogan.
Rolls-Royce updates brand to heighten appeal among younger, more diverse buyers
The visual-identity overhaul is part of a "journey from automotive manufacturer to house of luxury", and the increasing importance of Asia-Pacific markets factored into the changes.
Taiwan Mobile prepares for next stage with brand refresh
REBRANDING EXERCISES: Superunion upgraded the mobile carrier's logo and overall visual identity while introducing a new tagline. Read all about it and tell us what you think.
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