rebranding exercises

Jul 19, 2022

General Electric unveils brand names as it plans split to three new future companies

REBRANDING EXERCISES: They all retain 'GE' in their title and keep the company monogram as their logos.

Jun 10, 2022

GSK updates brand identity following renewed purpose

REBRANDING EXCERCISES: Having spun off its consumer business, the healthcare giant is looking to refocus itself as a biopharma innovator.

May 3, 2022

David Droga: Keeping Droga5 is not personal

The CEO of newly-rebranded Accenture Song tells Campaign why they chose the name and why Droga5 will remain distinct.

Mar 13, 2022

M/Six rebrands to mSix & Partners

Along with its new positioning: 'Further, faster', the rebrand aims to better reflect capabilities and joint structure between WPP and The&Partnership.

Feb 23, 2022

MyRepublic rockets into next phase with rebrand

REBRANDING EXERCISES: The telco unveils a refreshed look—spearheaded by Superunion—that it says better suits its status as a mature player with B2B offerings and global ambitions.

Feb 21, 2022

'We wanted to make a statement': reflections on Abrdn's rebrand campaign

People like to scoff at change, so why would Abrdn be any different?