reading room

Jan 27, 2015

Q&A: Consider the psychology of digital users

SINGAPORE - Designers of digital experiences would do well to study psychology, including the fact that many times consumers don’t know why they choose the things they do, according to Deborah Ko, a behavioural psychologist at the Singapore-based digital agency Reading Room.

Jun 6, 2014

Eight ways to hook users up with your motivational apps

What's the difference between an abandoned app and one that gets continuous use?

May 9, 2014

Reading Room promotes from within for MD role, eyes expansion

SINGAPORE - Reading Room Singapore has promoted Andrew Tan to MD as the experience-focused digital agency looks to expand in Southeast Asia.

May 7, 2014

Spa Esprit Group picks Reading Room

SINGAPORE - Singapore F&B and beauty company Spa Esprit Group, the owner of Skinny Pizza and Tippling Club, has tapped Reading Room for its digital mandate, following a three-way pitch in early April.

Sep 27, 2012

Digital happenings this week from the Cover-More, Snickers, Tink Labs, Rackspace Hosting and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Sep 26, 2012

Adam Sefton rejoins Reading Room to aid international expansion

SINGAPORE – Reading Room, the full-service digital agency, which has done work for a host of brands including Philips, Skoda and Pernod Ricard has hired former R/GA London planning director Adam Sefton as its chief strategy officer.