Apr 29, 2022

How the year’s best Raya ad was made

The founders of Layar Lucida on challenging Raya ad tropes, their favourite Raya campaigns of yesteryear, and what late legend Yasmin Ahmad means to them as young Malay women.

May 7, 2021

Raya film festival: Watch ads from Julie’s, Petronas, McDonald’s and more

This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.

Jul 13, 2016

Lessons from sifting Hari Raya Puasa travel trends

Data analysis yields insights for travel marketers, writes Sojern's Russell Young.

Jul 21, 2014

Petronas opts for nostalgic cheer over sadness this Aidilfitri

KUALA LUMPUR - This year, Petronas Malaysia's much anticipated annual commercial for Hari Raya Aidilfitri (the celebration marking the end of the month of Ramadan) steps away from the usual guilt-inducing tearjerk ads and focuses on the pure joy of family.

Aug 30, 2012

CASE STUDY: Telekom Malaysia updates Hari Raya greetings through Facebook

MALAYSIA - Telekom Malaysia’s youth platform, EveryoneConnects (EC), launched a personalised Raya greeting in Malaysia.