The founders of Layar Lucida on challenging Raya ad tropes, their favourite Raya campaigns of yesteryear, and what late legend Yasmin Ahmad means to them as young Malay women.
So Ad Nut delivers it.
This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.
Data analysis yields insights for travel marketers, writes Sojern's Russell Young.
KUALA LUMPUR - This year, Petronas Malaysia's much anticipated annual commercial for Hari Raya Aidilfitri (the celebration marking the end of the month of Ramadan) steps away from the usual guilt-inducing tearjerk ads and focuses on the pure joy of family.
MALAYSIA - Telekom Malaysia’s youth platform, EveryoneConnects (EC), launched a personalised Raya greeting in Malaysia.
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