private marketplace

Nov 22, 2019

The Washington Post: being owned by Jeff Bezos 'allows us to think long term'

EXCLUSIVE: The Washington Post's new chief revenue officer Joy Robins talks to Campaign about the future of media, innovation under Jeff Bezos, and the Post's attempts to build a digital ad network to rival the big platforms.

Aug 22, 2019

Why PMPs can help brands break the duopoly habit

Spending for ads on Facebook and Google remains an easy decision. But private marketplaces offer compelling advantages and are overcoming more objections.

Mar 6, 2017

The simplest solution to digital marketers’ complex problems

Deepika Nikhilender of CtrlShift makes the case for private marketplaces, which so far have not found wide adoption in Asia.