Sep 21, 2016

Toyota channels Basho in unusual music video for Prius

The haiku master would have chosen the car as his mode of transport, a song suggests.

Oct 4, 2012

Toyota game makes phone charging 'fun' to promote plug-in hybrid car

TOKYO - Toyota Motor Sales & Marketing, working with Party, has launched a game that seeks to turn consumers' attitudes about charging their phones, and presumably their cars, from "Need to charge" to "Fun to charge".

Feb 17, 2010

Toyota fights to save its reputation

GLOBAL - As fresh revelations concerning Toyota's faulty vehicles continue to dominate the headlines, brand and strategy experts have expressed that the world's largest automaker will most likely survive its latest crisis here in Asia.